← Back to work Case Study 05 · Mobile / Retail

One list, one screen.

Product: Rimi Scan & Go — redesign concept
Role: Product Designer — UX research & UI
Scope: UX audit · Concept · UX/UI · Wayfinding
Status: Concept — independent redesign

1/ Context

Rimi is one of the biggest grocery chains in the Baltics — and my own everyday store. So when I was asked to rethink their Scan & Go app and find its weak points, I had the best kind of brief: a real product, used by millions, that I also happen to live with. I could audit it as a designer and feel it as a customer at the same time.

Two problems stood out. The shopper's attention scatters — the list, the deals and the scanner all live on separate screens, so people lose the thread of what they actually came for. And a familiar chain in an unfamiliar branch is genuinely disorienting: I've watched myself, and others, drive the extra kilometres to a known store just to avoid getting lost in a new one. That's a real retention problem hiding as a small annoyance.

Independent concept — a self-directed redesign, not affiliated with or endorsed by the brand. Prices and product data are illustrative.

2/ The idea

Keep the customer's focus on their list, while quietly making the store work in their favour. Three moves do most of the work — and two of them are things competitors simply don't offer:

Cart and list on one screen. A pull-up sheet keeps the shopping list, matched deals and the route attached to the cart itself — no tab-hopping. Scanned items check off the list automatically, so the plan and the basket never drift apart. Competitors split these across screens.
A route map for the store. The list becomes a numbered, aisle-sorted path from entrance to checkout, with a live floor map and a "next up" card. Walk into any branch and the app knows the way — the feature that quietly kills the drive-to-the-store-I-know habit. Nobody else has this.
Deals that respect the list. An AI Offers tab surfaces only the best in-store discounts matched to what's already on the list — savings without turning the trip into an ad. One tap adds them; the running total and "you saved" stay honest.

3/ Screens

Rimi Scan & Go cart: three scanned items with running total and savings, Checkout and Scan buttons, and a pull-up sheet holding the shopping list, AI offers and store route — The home of the trip — cart, list, deals and route in one place. The sheet pulls up over the basket instead of hiding on another screen.

Shopping list expanded: checked-off scanned items struck through, remaining items to collect, and an entry to the store route — The list, expanded — scanned items strike through on their own, what's left is what you still need to grab.

Store route screen: a floor map with a dashed path through numbered aisle stops from entrance to checkout, and a 'next up' aisle card — The differentiator — a shortest-path route through the actual store, sorted by aisle, with a "next up" card so you never hunt for the coffee again.

AI Offers tab: best in-store deals matched to the shopping list, each with old price, discounted price and percentage off, plus an add button — AI Offers — only deals that match the list, each one tagged "on your list" so the savings feel earned, not pushed.

Scan product screen: a camera viewfinder with a confirmation card showing a scanned item that is on the shopping list and will be checked off — Scanning closes the loop — the app confirms the item is on the list and checks it off, keeping plan and basket in sync.

Checkout sheet: item count, Rimi savings, total, and a checkout code to show at the express gate — Checkout in a glance — items, savings, total and a gate code. The trip ends where it started: on one screen.

4/ Outcome

The redesign turns Scan & Go from a checkout shortcut into a guide for the whole trip: one screen that holds the plan, the savings and the way through the store. It's a case where being the product's own user was the research advantage — the friction I designed away was friction I'd felt in the aisle myself.

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