Product Designer · Tallinn, EET · 59.43° N
Complex processes, clear interfaces.
Design is an investment — I judge every interface by the return it earns: conversion, throughput, hours saved. Not how it looks in a gallery.
I start from the process, not the screen. Before opening Figma I talk to operations, warehouse and finance — mapping constraints, writing requirements, drawing the flows a company actually runs on. ERPs, PIM systems, billing — the unglamorous software that makes money.
Living design systems built to be shipped, not admired. Figma libraries mapped to shadcn/Tailwind patterns, so development starts the same week — and the hundredth screen is as coherent as the first.
I began as a front-end developer, and it never left. I validate ideas in real code — real data, real breakpoints, real performance — with an AI-assisted workflow that turns a hypothesis into a working prototype in hours, not sprints.
I'm Leo — a product designer who has worked at every scale: startups, UX agencies, and enterprises like Symantec and Tallink. Since 2017 I've run my own practice from Tallinn, designing PIM and ERP systems, webshops and design systems for brands across the Baltics and Scandinavia.
The through-line: I'm most useful where business logic is dense and the stakes are operational — where a good interface isn't decoration but the difference between a process that flows and one that leaks money. I run research (interviews, surveys, eye-tracking, A/B tests), apply Theory of Constraints to product roadmaps, and stay close enough to the code to know what ships.
