Technologies are aimed at freeing more of our time for higher-value creative tasks.
Technologies are expected to be convenient and unobtrusive. The cognitive costs associated with their use must be minimal. Our mission is to develop the interfaces that fully meet the above-mentioned conditions.
Let’s have a look at the "human-meal interface":
Apparently, over the last 700 years little has changed in how we perceive the beauty in appearance and the convenience in use. One would not regret using either of the specimen at a dinner party or in a restaurant. The physiology and psychological patterns of humans remain virtually unaltered, as time goes by.
The above example clearly shows that everlasting designs are possible! And if they exist in the material world, they should be possible also in the creation of images, brands, printed matter, IT interfaces.
It is unreasonable to remake your design every season only to keep up with the latest fashion trends, at the same time expending valuable time, energy, resources and irritating the users!
Certainly, in the course of time it becomes necessary to update the design in order to implement the new technological capabilities, but that should not contravene the eternal principles of convenience and beauty.